Danish hotel brand is now opening in Sweden

New hotel opening i Upplands Väsby, Stockholm.
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December 13th, 2018

In just one month, the Danish hotel brand Zleep Hotels will be opening the doors of its first hotel in Sweden. This will happen at a property in Upplands Väsby, a business district between Arlanda Airport and Stockholm City. With its 152 rooms, this hotel is the first big step towards an expansion adventure for the Danish hotel chain in the Nordics.

New hotel concept in Upplands Väsby

On January 14th, Zleep Hotels opens on a central location in the business district of Upplands Väsby. Zleep Hotels is a well-known hotel brand in Denmark but in Sweden it is entirely new. The hotel of course has an opening discount that is valid until the end of February.

My team and I can’t wait to welcome guests. This is an exciting project, and I do not doubt that the market will receive us well. The concept matches Upplands Väsby really well, so now we just need to present the hotel,” says Alexandra Högberg, Hotel Manager at Zleep Hotel Upplands Väsby.

Affordable quality hotel

Zleep Hotels is a concept with simple hotel rooms that focuses on the elements most important to the guests’ experience. This entails good service, modern design and, most importantly, quality furniture in the room. The efficient business model allows Zleep Hotels to offer affordable rates to the market. It is especially companies that can get great benefits by getting a flexible corporate discount.

It is with great pleasure and expectation that we are now opening our first hotel in Sweden. Upplands Väsby is the perfect location for the Zleep concept as local companies are given a good alternative to the existing options. We strongly believe that we have a large growth potential on the Swedish hotel market,” explains Peter Haaber, CEO of Zleep Hotels.

About Zleep Hotels

Zleep Hotels is an innovative company on the road to success. Zleep’s vision is to always deliver quality, service and design at a great rate for the many. Today, the hotel brand consists of nine hotels in Denmark. A total of six hotel projects are already published and in the pipeline. The goal is to operate 20 hotels in 2020. To realize this goal, Zleep Hotels must prove its competences to be considered an attractive franchiser, partner and investment. Read more about Zleep Hotels.


Peter Haaber
CEO, Zleep Hotels
+45 51 57 87 00

Alexandra Högberg
Hotel Manager, Zleep Hotel Upplands Väsby
+46 708 154 010