Alexandra Högberg
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Opening Manager for hotel brand’s first Swedish location found

October 2nd, 2018

On January 14th, 2019 Zleep Hotel Upplands Väsby is opening with 152 rooms. Zleep Hotels has appointed Alexandra Högberg as Hotel Manager to lead the opening of the brand’s first hotel in Sweden and to ensure its success. With a long career in hospitality, Alexandra is more than qualified to take on the large project at hand.

Experienced manager

Alexandra Högberg has a solid background in the hospitality industry with a long career at both restaurants and hotels. Most recently, Alexandra has held various management positions at Motel L. Her managerial competences and previous experience with hotel openings ensure a strong profile to the hotel that opens in the new year.

It is a great privilege to be a part of the introduction of Zleep Hotels on the Swedish market, and I am confident that the concept as well as the company will be well received. It is a challenging and stimulating assignment and I am looking forward to 2019 which surely will be a busy and interesting year,” says Alexandra Högberg, Hotel Manager of Zleep Hotel Upplands Väsby.

Zleep Hotels and Alexandra are looking for a new team to open the hotel in January. Several positions are available.

Large market, large potential

It is with high expectations that Zleep Hotels enters the Swedish hotel market. Sweden surely offers a much larger potential than the Danish market, and this first property just outside of Stockholm will be used as proof-of-concept to further develop the brand. The 152 rooms are all available from January 14th, 2019 and can be reserved with an opening discount already. The hotel offers free parking, free WiFi, a good breakfast and, most importantly, a quality bed at a great rate.

It is a great opportunity for Zleep Hotels to be entering the Swedish market. It has been a long journey to get Zleep Hotel Upplands Väsby ready but now we are close and getting Alexandra Högberg onboard is a real scoop for us. With her experience from the Stockholm market and our strong concept, we have set the scene to succeed,” states Peter Haaber, CEO of Zleep Hotels.


Alexandra Högberg
Hotel Manager, Zleep Hotel Upplands Väsby
Phone: +46 708 154 010