Michael Svoldgaard
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Zleep Hotels recruits Michael Svoldgaard as new Brand Designer

March 23rd, 2022 

With Michael Svoldgaard as new Brand Designer, Zleep Hotels aims to strengthen its well-known brand appearance and ensure a clear strategy across platforms and country boarders. This appointment marks a step towards the hotel chain’s expansion on a global market. An expansion that according to Zleep Hotels’ Head of Marketing, Maria Wagner, calls for a clear brand narrative and a strategic aim which effectively can translate onto new markets.

“With 10 hotel projects at hand and the first opening in Madrid this summer, it is more important now than ever that our brand easily and efficiently can be applied to new markets. That is why I am very pleased to have Michael Svoldgaard as our new Brand Designer in our team,” states Maria Wagner, Head of Marketing at Zleep Hotels and continues: “Besides being experienced in strategy and brand development, Michael is a skillful Art Director with many years of experience in the advertising industry. He is going to be a key figure in our close collaboration with our main shareholder Deutsche Hospitality, and I am looking forward to seeing his work unfold at new and existing Zleep hotels as well as in our digital communication.”

Michael Svoldgaard has recently held the position as Creative Director at Sproutworld.com and has in addition to many years at the Danish agencies Advance and Advice spent four years at different agencies in Germany. The experienced Brand Designer looks forward to creating and unfolding the collected brand narrative and in this way ensure that the growth- and marketing strategies can translate into reality, no matter the geographical placement:

“Zleep Hotels is an exciting brand and an important player on the market. A player that focusses on the essentials of a hotel experience. Why pay for roseleaves on the duvet when all you need is a good bed to sleep in? This is such a great brand narrative. A narrative I look forward to developing on both international and national markets,” says Michael Svoldgaard about his new position as Brand Designer at Zleep Hotels. Michael Svoldgaard joined the position the 7th of February 2022.

About Zleep Hotels

Zleep Hotels is a part of Deutsche Hospitality’s brand family. Zleep Hotels’ vision is to always deliver quality, service, and design at a great rate. Today, the hotel brand consists of 13 hotels in Denmark and one in Sweden. The goal is to operate 40 hotels in 2025. Read more about Zleep Hotels.

About Deutsche Hospitality

Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards. The vision is clear. In conjunction with its shareholder Huazhu, Deutsche Hospitality aims to advance to become one of Europe’s leading hotel companies.

Press contact:

Zleep Hotels │ Dalbergstrøget 5 1st floor │ 2630 Høje Taastrup │ Denmark
Marie Vang │ Tel: +45 2014 7716
Email: mva@zleep.com

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