Caroline Petersson
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Ready to conquer Sweden: Zleep Hotels hires strong Sales Manager

October 23rd, 2019

The Danish hotel chain, Zleep Hotels, wish to speed up the “conquering” of the Swedish hotel market and therefore, Zleep Hotels has chosen to insource an important core function; the chain’s Swedish sales department. To pave the way for Zleep Hotels in the hilly Swedish terrain stands the chain’s newly hired Sales Manager; Caroline Petersson.

The set up in Sweden

With 31 years of experience in the service industry, Caroline Petersson has great insight into what it means to operate, manage and sell hotels. After 11 years at Hilton Hotel, in both operations and sales, and one year as Sales Manager at Berns Hotel Group, Caroline Petersson has now sought new challenges at Zleep Hotels:

“After many years in the industry, I now have the great honor of being part of Zleep Hotels. I see a huge growth potential in the brand, and I look forward to establish the Danish hotel concept in Sweden,” says new Sales Manager at Zleep Hotels Caroline Petersson.

In January this year, the Danish hotel chain opened its first Zleep hotel on Swedish ground – Zleep Hotel Upplands Väsby – and with a goal of operating 40 hotels in 2025 nationwide, the hotel chain is now getting ready to expand and increase the knowledge of the brand in Sweden and this is where the new Sales Manager plays a crucial role.

A true home ground advantage

According to the chain’s Director of Sales, Lisbeth Simonsen, a solid insight into the Swedish market and the Swedish hotel culture is a must if Zleep Hotels is to have a foothold in the industry. In addition, insourcing the sales function will allow for a more efficient plan of action:

“Now is the time to step on the accelerator if our goal is to be achieved and therefore, we have chosen to insource our Swedish sales function instead of using external consultants as previously done. I am convinced that Caroline’s home ground advantage will be a great strength for us”, says Lisbeth Simonsen, Director of Sales.

Caroline Petersson started as Sales Manager at Zleep Hotels October 14th.

About Zleep Hotels

Zleep Hotels’ vision is to always deliver quality, service and design at a great rate. Today, the hotel brand consists of 11 hotels in Denmark and one in Sweden. A total of three hotel projects are already published and in the pipeline. The goal is to operate 40 hotels in 2025. Zleep Hotels is a Deutsche Hospitality brand. Deutsche Hospitality operates four further brands. Steigenberger Hotels and Resorts boast 60 hotels housed in historic traditional buildings and lively city residences and also offer health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”, whilst Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel provides 40 upper modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports.

Press contact

Zleep Hotels │ Dalbergstrøget 5 1. sal │ 2630 Høje Taastrup │ Denmark
Marie Vang │ Tel: +45 2121 6345

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