Hotel Niels Juel rebrands into Zleep Hotel Køge

May 1st, 2022

Today, Hotel Niels Juel changes name to Zleep Hotel Køge and is now a part of Zleep Hotels’ large hotel portfolio. A portfolio that contains 15 hotels in the Nordic countries. As part of the rebranding, a modernization and expansion of the room capacity has been commenced.

Eight months ago, Zleep Hotels revealed in a Danish press release that Hotel Niels Juel in Køge would eventually become a franchise hotel and today, Zleep Hotels acquires the day-to-day operation and sales. Hotel Manager Lene Haslund is excited about the rebranding and the possibilities it creates:

“I have been looking forward to this day with great pleasure. To be a part of a larger concern with efficient distribution and operation tools as well as a strong set of skills and resources within sales and marketing, is exactly what we need to create breeding ground for increased growth. Køge is an amazing destination that I know quite well and Zleep is a great product that matches the city’s needs”, says Lene Haslund, Hotel Manager at Zleep Hotel Køge.

In order to benefit from the location’s great potential, the franchisee has chosen to modernize large parts of the hotel and simultaneously double the room capacity from 50 to 100 rooms in compliance with the district plan. In the previous press release, Zleep Hotels’ CEO Peter Haaber emphasized the necessity of an expansion due to the towns’ increased number of guests. To comply with the need for an expansion, Zleep Hotels will turn the hotel’s restaurant and meeting facilities into rooms and build an extra wing. The modernization and expansion is expected to be completed no later than the beginning of 2024. The hotel will stay open throughout the entire modernization.

The address of the new Zleep hotel is Toldbodvej 20, Køge.

About Zleep Hotel

Zleep Hotels is a part of Deutsche Hospitality’s brand family. Zleep Hotels’ vision is to always deliver quality, service, and design at a great rate. Today, the hotel brand consists of 14 hotels in Denmark and one in Sweden. The goal is to operate 40 hotels in 2025. Read more about Zleep Hotels.

About Deutsche Hospitality

Vision, passion and cosmopolitanism. Deutsche Hospitality delivers the perfect guest experience. Tradition and an eye for the future come together in an inimitable portfolio of eight brands operating across more than 160 hotels globally. “Celebrating luxurious simplicity.”: Steigenberger Icons are extraordinary luxury hotels which combine historical uniqueness and modern concepts. The Steigenberger Porsche Design Hotels brand is generating innovative impetuses in the Luxury Lifestyle Segment. Steigenberger Hotels & Resorts represent the epitome of upscale hospitality on three continents. Jaz in the City’s Lifestyle Hotels dictate the rhythm in the Upscale Sector. House of Beats unites a passion for the hotel business with the fascination of lifestyle, fashion and music. IntercityHotel is located at the very hub of any destination and offers a true home of comfort and mobility in the Midscale Segment. MAXX by Deutsche Hospitality is a charismatic conversion brand which is also positioned in the midscale area of the market. Zleep Hotels provide a smart marriage of design and functionality in the Economy Segment. All of these brands are unified under H-Rewards, Deutsche Hospitality’s loyalty program which yields benefits from the first booking onwards. The vision is clear. In conjunction with its shareholder Huazhu, Deutsche Hospitality aims to advance to become one of Europe’s leading hotel companies.

Press contact:

Zleep Hotels │ Dalbergstrøget 5 1st floor │ 2630 Høje Taastrup │ Denmark
Marie Vang │ Tel: +45 2014 7716
Email: mva@zleep.com