Lisbeth Simonsen
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(Læs på dansk)

Director of Sales appointed to growing hotel brand

July 10th, 2018

The new Sales Director of the Danish hotel brand, Zleep Hotels, will be plenty busy when she begins on August 1st. It is Lisbeth Simonsen, who will be leading the B2B sales of the existing nine hotels and plan ahead for the five confirmed hotels in the pipeline.

Experienced profile becomes Sales Director

Lisbeth Simonsen is a major profile in the hotel and traveling industry in Denmark. This has secured her the award as Denmark’s best salesperson within the industry three times by the Danish Travel Award. Lisbeth’s 25 years of sales experience from companies, such as Radisson Blu, First Hotels, and Cirkusbygningen, makes her a strong asset to Zleep Hotels’ growth plans. With big ambitions and lots of enthusiasm, she looks forward to beginning at Zleep Hotels:

My passion is hotels and hospitality, so it will be exciting for me to work with such a fast-growing brand. I have been following Zleep Hotels’ development for a long time, and what will make it very interesting for me to represent and be part of is the impressive amount of energy that is put into continuously developing the products,” says Lisbeth Simonsen, Zleep Hotels’ new Sales Director as of August 1st.

Organizational growth

Zleep Hotels consists of nine hotels today, all located in Denmark. However, in just two years that number grows to 14 when counting all the confirmed and published projects. One of those hotels will be Zleep Hotels’ first location in Sweden. Lisbeth has a large project ahead of her, not just to increase sales at the existing hotels but also to plan the opening of more hotels in new areas. The sales department will be professionalized further, and a strategy will be developed and executed.

It is with great pleasure and high expectations that we add Lisbeth to our sales organization, which has been developing quickly – from almost non-existent just a few years ago to now include both local salespeople and a central sales function at our service office. Lisbeth has many years’ experience from the industry, and she will add competences in sales strategy, which we will need in the future,” says Peter Haaber, CEO and founder of Zleep Hotels.

Apart from the Zleep-branded hotels, Lisbeth will also be coordinating the sales efforts of Core Hospitality, an independent hotel operator in the Nordics and a sister company to Zleep Hotels. Currently, the organization operates Hotel Marina (north of Copenhagen) and Quality Airport Hotel Dan (near Kastrup Airport). Core Hospitality will also be operating the two upcoming Moxy hotels in the Nordics; one in Copenhagen and one in Bergen.


Peter Haaber
Phone: +45 51 57 87 00